The Frock FactoryThe Frock Factory is a small Leicester based manufacturer producing predominantly: ball gowns, wedding and bridesmaids dresses, formal dresses and more recently cravats. The majority of business was done directly with the general public. Prior to its relationship with Spectrum CS, The Frock Factory's website was receiving approximately 5,000 hits per month. After a revamp of the website and the application of some effective Internet Marketing techniques the traffic to the website increased to almost 200,000 hits per month! As a small business The Frock Factory lacked the resources to dramatically increase turnover by itself so one particular area of of interest was making contact with retailers; setting up a network of outlets to provide an effective route to market. The website was optimised with a view to wholesale and in one month The Frock Factory received over 30 enquiries from boutiques (many in the US) who had an interest in purchasing garments. Jill Blakemore, the proprietor of The Frock Factory now says almost all of her business comes via her website. |
Cost SavingsThe Frock Factory was paying £600 per annum for a hosting and submission service. The submission service, which made up the bulk of the cost, was ineffective in generating traffic to the website and our consultant advised them to cancel the contract in favour of spending the money on optimising their website. The cost of the new website and optimisation service was a 'one off' cost of £600, the same as a year's hosting! After hastily cancelling the hosting contract with their previous supplier we pointed them in the direction of a reputable hosting company and they now enjoy a more reliable service for only £20 per annum (a saving of 97%!). By the end of the second year they had made a cost saving of £580 and increased traffic to their website by 40 fold. |